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You might be wondering… why would anyone bother touching up their roots or covering grey hairs at a time when we’re all in isolation and no one will even see them?
Great question, and the answer is: you don’t have to, now or ever.
Regardless of whether you’re staying home or still going to work at the moment, what we do and don’t do to our faces, hair, bodies etc. is, as always, our own choice. Doing eff all to your regrowth and greys is 100 per cent OK, as is preferring to have your roots touched up for any number of reasons.
If that’s you, keep scrolling for a helpful explainer on how to touch up your roots at home under the guidance of celebrity hairstylist and Edwards and Co Founder, Jaye Edwards.
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THE LOCKDOWN WITH EDWARDS AND CO ???? ⠀ ⠀ Episode 1: Colouring At Home With @jaye_edwards ⠀ ⠀⠀ We understand it’s a difficult time right now and we are adapting as much as possible to what’s going on. While our salons are still open, we wanted to create this resource for those who don’t feel comfortable coming in. We are in the business of transformation and want to keep you feeling good while staying safe at the same time.⠀ ⠀⠀ In this episode, Jaye demonstrates how to apply your own colour at home. ⠀ ⠀⠀ We have launched our own EdwardsAndCo at home colour kits. These kits will have everything you need including brushes, bowls and gloves, along with some detailed instructions. Kits can be purchased online with free shipping.⠀ ⠀ Please get in touch!
But first, why would a hairstylist recommend dyeing your hair at home?
Ordinarily, they wouldn’t. COVID-19 is a really sh*t time for everyone, particularly for those who have lost their jobs or have had to shut down their businesses. Beauty service-based businesses, including hair salons, have been hit hard and a lot of hairdressers are now out of work for the foreseeable future.
Tackling at-home hair dyeing pretty much goes against everything many stylists and colourists believe in, but as Jaye told Mamamia, now is the time for businesses in the beauty industry who are financially able to adapt.